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PSA: I used to think mood boards were a waste of time, now I spend a full day on them before any project.
The shift happened after a branding job for a cafe in Portland where my first three concepts were way off. Has anyone else had a client where a mood board saved the whole process?
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wells.alice6mo ago
Yeah, that Portland cafe situation sounds way too familiar.
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jordan4645mo ago
Had one client who brought in a napkin with coffee stains as their inspiration board.
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margaret_torres6mo ago
Ever had a client who just couldn't put their vibe into words? A mood board is the only thing that works.
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