Wasted 3 months letting AI write my SEO meta descriptions until a client called me out

I was using ChatGPT to batch out all my meta descriptions for client sites. Thought I was being smart saving time. Then last Tuesday a client in Phoenix sends me a screenshot of their page showing a description that literally listed a coffee shop menu from a different city. The AI hallucinated the whole thing because the source article mentioned 'brew' somewhere. I went back and checked 40 other descriptions I had pushed live. Found 8 more that were either wrong or made no sense. Now I hand write every single one. Has anyone else caught AI tools making up fake local details like that?

2 comments

2 Comments

elliot_allen6524d agoMost Upvoted

So how did the client even notice?

thomasm4124d ago

A buddy of mine had this happen at his shop once. Client walked in and said they noticed a tiny ripple in the paint near the driver's side door handle. Turned out his guy had accidentally bumped the clear coat while it was still tacky, and the reflection caught the light just right. My friend couldn't even see it until he got down at eye level with the car. Client must have been really paying attention.