The $47 course I rolled my eyes at actually changed my ad targeting

I bought some cheap clicks course from a guy in Phoenix to prove it was all fluff, but his stat about 61% of buyers needing 5+ touchpoints finally explained why my single Facebook posts kept flopping, so now I'm testing a 6 email sequence, anyone else ignore basic metrics until someone spells them out plainly?

2 comments

2 Comments

alice44523d ago

Wait, so you tracked those 5+ touchpoints yet?

mark_nguyen9523d ago

Did you ever get that weird feeling where you're tracking something and then you forget what you were even tracking in the first place... I had that happen with a package once, spent a whole week checking the status every few hours, then realized it was already delivered and sitting on my porch the whole time. But yeah, the touchpoints thing, I started jotting them down on a sticky note and then lost the sticky note somewhere in my car... probably still in there under a coffee cup or something. Let me know if you actually found a way to keep them all straight, because my system is basically just me guessing at this point.