Split testing my way out of a $300 ad hole in Tulsa

Ran a local service funnel for my shop and blew $300 on one campaign that got zero calls. I tried the opposite approach, same landing page but two different headlines and a different button color, nothing else. One version pulled 14 inquiries in a week, the other got 2, and the winner was the one I thought would flop. So now I'm wondering if most of us chase fancy tools when the real edge is just testing the boring stuff like copy and placement. Does anyone here run split tests on everything or do you just trust your gut and move on?

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rowangonzalez2mo ago

Tested two buttons once and the ugly one crushed it.

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