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Overheard a client say 'we just need a quick logo' for $50 on a bus

It made me realize how many people still don't understand the work involved. How do you politely explain your rates without sounding defensive?
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2 Comments
drew_west
drew_west7d agoMost Upvoted
That "quick logo" line is the whole problem. People see the final image, not the rounds of sketches and revisions it takes to get there. You have to explain your process to show where the value is.
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wendygarcia
Reminds me of my friend who thought baking was just mixing flour and eggs.
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