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Overheard a client at a coffee shop say they'd never pay more than $50 for a logo
I mean, they were talking about how 'anyone with a computer can do it.' It made me realize I need to get way better at explaining the actual work behind my design process. How do you guys handle clients who don't see the value in skilled work?
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leo6031mo ago
Honestly that used to happen to me all the time. Started making a simple one-page PDF that shows my steps, like the research, sketches, and revisions. When someone says it's just pushing buttons, I explain how a good logo needs to work everywhere from a website to a tiny app icon. It turns the talk from price into what they're actually buying.
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