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A tiny ice cream shop in Asheville taught me more about email lists than any course
I waited 20 minutes in line there last Saturday and watched the owner casually mention her free flavor calendar goes out every first of the month, and I realized that kind of friendly consistency is exactly what my subscriber list has been missing.
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hugog4315d ago
Watched a lady hand out ice cream calendars and now you're rethinking your whole email plan? That feels like a stretch. A free flavor list works because people want ice cream and it's fun, not because she cracked some secret code about being friendly once a month. Plenty of businesses send stuff on the first of the month and folks still ignore it. The line was probably long because it's a small shop on a Saturday, not because of her email game. Maybe the real lesson is just that she's good at her job and people like her, which you can't really copy paste into a newsletter.
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