A guy at a Columbus creator meetup said he makes $40 a month from 12 superfans, and that number stuck with me
I was at a small meetup in Columbus last Thursday, maybe 15 people in a coffee shop back room, and this guy mentioned he only has about 12 people who pay him $3 to $5 each month. He said his total from that is around $40, which honestly sounded tiny until he explained those same 12 people buy almost everything else he puts out. Last week I finally crossed 50 paying members on my own page after 8 months of posting, and I keep thinking about how he treats his small group like real people instead of chasing a big number. Does anyone here find that a smaller group of repeat supporters beats a big spike of one time buyers? Curious what that has looked like for others.
Kept my big spike money for a minute and watched most of those folks never come back, so I get why the 12 loyal people thing sounds nice. But building slow around a tiny group also means you cap yourself at $40 a month unless those same people keep buying forever, and that is a LOT of pressure on 12 humans. My 50 members took 8 months too and yeah the churn is real, but the ones who stay end up funding way more than a few superfans ever could. Treating people like real humans matters no matter the number, that part he got right, but a small group is not automatically better, it can just be a small group.