A font change is honestly the laziest upsell I've heard all year. For $149 you'd think they'd at least reshuffle the bullet points so it looks like somebody read your actual resume. But here's the thing, the real problem isn't even the buzzwords, it's that most of these "writers" just run your old profile through the same template they use for everyone. So now you and 500 other people in your field are all "results-driven leaders" with "a passion for synergy." The only person who won that deal was the guy who charged you for a Ctrl+C and Ctrl+V.