My biggest freelance pitch bombed because I didn't check the client's actual industry first

I was pitching a branding package to a tech startup in Denver, and I spent hours on a sleek, modern design. The founder stopped me halfway through and said, 'We're a B2B industrial IoT company, not a consumer app.' I'd based my whole concept on their old website, which was totally wrong. How do you guys do your pre-pitch research to avoid something like that?

2 comments

2 Comments

elliot_allen653d ago

Old website" taught me to always check their LinkedIn now.

richard_ramirez3d ago

My last pitch failed because I thought a pet food company sold actual dog food, not software.