11
My mentor in Chicago told me to charge $40 for a basic cut, but I started at $25 instead.
He said I was leaving money on the table and hurting the shop's value, but I was scared of losing new clients. After six months, I raised my price and actually got busier because people took the service more seriously. Do you think starting low to build a book is smart, or does it just set the wrong tone from day one?
3 comments